Global consumers protect themselves from online ads

CL Eng3

Every 6th blocks internet ads, but we don’t use that much ad blockers in Bulgaria – only 7% have it currently.

This means the potential reach on social networks is up to 73% of Bulgarian internet users.

The data is revealed by Connected Life – a TNS branded solution, finding a crossing point between digital channels usage and the tendency to share online, including on the topic of brands.

Connected Life study shows a national representative picture of digital consumers in Bulgaria.

The included segmentation of digital users unravels new oportunities for building focused targeting strategies.

To find out more about Connected Life contact:

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Contacts

d: + 359 2 4224 800
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d: + 359 2 4224 866
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