We believe that at the heart of every strong customer relationship lies a unique code. It identifies and matches up what customers expect from you with what delivers truly profitable growth for your business.
The level of loyalty is not as strong as it used to be several years ago. There is more price elasticity out there and willingness to move. Restricted budgets and challenging economies increase customers’ willingness to take good enough at a reasonable price. This also allows new competitors to approach our accounts.
Asim Zaheer, CMO Hitachi Data Systems
How habits are formed and the learnings for brands. Human beings are indeed creatures of habit –...
More than half of customers are likely to defect to a competitor brand when a product needs...
We believe that at the heart of every strong customer relationship lies a unique code. It...
Every 6th blocks internet ads, but we don’t use that much ad blockers in Bulgaria – only 7% have...
Retailers and brands alike have lost touch with shoppers’ needs and as a result they are missing...
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